Fill in the e-mail address of the user, (you can add a comment if you want) and click Assign.
The user will receive an e-mail with the download link, and you will see that this user is added to the Assigned subscriptions view.
Users don't need an Esko ID before assigning a subscription
A user will need an Esko ID to start using the software, but you can perfectly assign subscriptions to users that don't have an Esko ID yet. In that case the invitation e-mail will also contain the instructions to create one.
This Esko ID is automatically linked to the same Company Code as you and the user doesn't need to confirm his Esko ID anymore.